Skip to main content

A Magazine Dream


I thought I would start a magazine. I talked with an uncle of mine, who was all 'yes, yes' with my idea. We have prepared a business plan and thought of the editorial board. We sought business ideas and suggestions from across the border. We have contacted publishers as far as Kolkata and Delhi. Days have gone into naming the magazine. And Druk Outlook was born.
Almost a year on, many new magazines are circulated in a small Bhutanese market.  Of course that is something we all can be proud of. But our brain child Druk Outlook is yet to see the light of the day. Everyone we contacted for suggestions said it was a good idea and that they were all in support of our initiative. All the more good reasons to be excited. 

But one frank comment we received from was another uncle. He thought our idea was good but doubted its survival because he said even the private newspapers were going through difficult times. He seemed right. That's why we decided to put our temptation on hold.

But even if Druk Outlook lives to see the light of the day, we understand the need of the market. We understand the cost factor. We understand students. We understand the market. We understand the paper quality. We understand the content quality. And we know how much a magazine should cost. That only time will tell.  


Comments

  1. hey man.i may be another uncle or cousin of yours.the idea isnt that bad.from what i have observed, entertainment stuffs seem to sell.magazines with less writeups and more pretty pictures get sold out in a few days..maybe 2 days. YEEWONG was sold out in 2 days. I guess same happened with DRUK TROWA.Both had lot of pretty pictures and less writeups. so you need to look at that side of content.paper and print quality should never be compromised with(this is a magazine afterall).so i guess u will need a lot of pretty pictures and less but good writeups.ofcourse u arent told to copy others. do "whatever works".

    oh by the way watch that movie "whatever works".nothing to do with magazines though

    good luck and i hope your magazine will hit the book stands .

    ReplyDelete
  2. Hi Anon...thanks for the suggestions. But I think it will be some time before we embark on that venture - a daring one in deed.

    ReplyDelete
  3. How come I didn't know about this idea of yours? I would have my say here too.

    Anyway, waiting to hear about...

    I have chosen set of Good Writers for you already!

    ReplyDelete
  4. Look look who is on the cover page..ha ha ha
    Everybody, the girl in the illustration is Penstars Darling...

    ReplyDelete
  5. I like your idea very much and its great too. As you said, its all about the sustainability.

    If you do not mind, I want to know whom you are targetting. What its really about?

    Otherwise, there are so many magazines flooding in the market but I wonder whether these magazines get sold or not. I want to know what will be so special with your magazine than others do not have so that your magazine can have your niche market and readership? I think ypu need to do really research on this (I know you might be doing but I am reminding beacuse I like your idea whom I want to support if I ever can).

    By the way, your book has been sold out in DSB. Actually I wanted to buy and my foreigner friends too. So where can i get your book yo buy?

    If you really go ahead with the project, I would love to contribute too.

    However, great idea , and as you know, every thing great starts with the idea conceived in the head.

    Good days ahead!!!

    ReplyDelete

Post a Comment

So what do you think?

Popular posts from this blog

We killed our Golden Goose

One of our most significant events this year is that of Bhutan’s exporting of eggs to India. A few years ago, we were importing them – in truckloads. This goes to show that we have the potential to grow and progress as a country, provided we put in a little more effort and work harder. Did you know, Bhutan today has 422,648 hens and produces 251,678 eggs a day? 
In July 2016, Bhutan Agriculture and Food Regulatory Authority (BAFRA) banned the import of chilies from India reasoning that the laboratory tests conducted confirmed presence of pesticides. And right there was our opportunity to grow on our own. The news was like winning a lottery and it sure was a boon to many a Bhutanese chili growers, as they now had ready market san competition from cheap chilies from across the border.

Then came the ‘off season’. That is when the price of chilies unreasonably shot up as high as Nu. 300-400 per kg. It was unreasonable and daylight robbery, many people protested. And then people took to the …

Can we build energy-efficient houses?

Before we know it, it is winter again! Almost! 
And like all winters this winter will be unforgivingly cold. Of course, some people think winter cold is far less severe than the extreme summer heat the likes of which you experience in Phuentsholing or Gelephu. The reason they give is that while you can dress in cool and warm clothes in winter to beat the cold, the summer heat has almost no solution. Being naked does not help. Fair argument, I must say, but some people who can afford air conditioners in their homes might argue that the answer to the summer heat is in installing the equipment. 
But I think the answers to both the extreme summer heat and unbearable winter cold rest with the energy efficiency of the buildings we live in. 
Rooms in some of our apartments are unusually tall that in order to change a fused electric bulb requires you to literally climb onto two or three tall tables stacked onto each other. It takes three to four solid men or women to hold these tables in place; …

We need Potholes Org

This is in continuation of my previous post where I mention that with the onset of winter the potholes on some sections of our roads "are finally giving us true pictures of how deep they are as the water in them dry up." 
Like the dust in the air, potholes are undesirable; they are nightmares for the drivers, fatal for the cars and spell danger for the pedestrians. I say dangerous because there are chances that drivers might lose control of their engines while trying to avoid these potholes and such incidences would lead to loss of human lives. 
We all know that the Department of Road (DOR) is doing an excellent job in building our roads. And the magnitude of the work they are executing everywhere, even as I type these lines, is truly impressive. Thank you, DOR for that. 
And potholes, I believe, are like wounds on a human body. If we take care of wounds from the beginning and treat them with care, they heal in time. Such wounds, when healed, leave no visible scars on our skins…